什么是“捐赠星期二”？
📖 逐句对照翻译
Since its start in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest money-raising days of the year for nonprofits in the United States.
自2012年启动以来，感恩节后的周二——“给予星期二”已成为美国非营利组织一年中最大的筹款日之一。
In 2022 and 2023, GivingTuesday raised $3.1 billion for charity, or aid, organizations, as estimated by GivingTuesday.
2022年和2023年，据“捐赠星期二”估计，该活动为慈善或援助组织筹集了31亿美元。
This year, GivingTuesday is on December 3.
今年的“ GivingTuesday ”是12月3日。
How did GivingTuesday start?
“ GivingTuesday”是如何开始的？
The #GivingTuesday hashtag started as a project of the 92nd Street Y in New York City in 2012.
#GivingTuesday 话题标签最初是2012年纽约市第92街Y的一个项目。
It became an independent organization in 2020.
它在2020年成为一个独立组织。
It has grown into a worldwide organization of local groups that support giving in their communities, often on different dates that have local importance, like holidays.
它已发展成为一个全球性组织，由各地的地方团体组成，这些团体支持在其社区内开展捐赠活动，活动日期往往各不相同，并具有当地意义，比如节假日。
Now, GivingTuesday, the nonprofit, also gathers researchers studying everyday giving.
如今，非营利组织“捐赠星期二”还汇集了研究日常捐赠行为的研究人员。
It also collects data from wide sources like payment processors, crowdfunding sites, employee giving software and organizations that offer charitable giving.
它还会从支付处理商、众筹网站、员工捐赠软件以及提供慈善捐赠的组织等广泛来源收集数据。
What is the purpose of GivingTuesday?
“ GivingTuesday ”的目的是什么？
For nonprofits, the point of GivingTuesday is to raise money and engage their supporters.
对于非营利组织而言， GivingTuesday 的意义在于筹集资金并吸引支持者参与。
Many nonprofits will organize fundraising campaigns with email and mail appeals that arrive on the Tuesday after Thanksgiving.
许多非营利组织会在感恩节后的星期二发起筹款活动，通过电子邮件和邮寄信函发出呼吁。
Nonprofits do not have to be linked in any way with GivingTuesday, the organization, to run a fundraising campaign.
非营利组织不必与“捐赠星期二”这个组织有任何关联，就可以开展筹款活动。
GivingTuesday will still provide them with graphics and advice.
“捐赠星期二”仍将为他们提供图形和建议。
In that way, it remains a grassroots effort with groups and donors taking part as they like.
这样一来，它仍然是一场基层的努力，各团体和捐助者可以按自己的意愿参与。
Has GivingTuesday been successful?
“ GivingTuesday” 是否取得了成功？
GivingTuesday has grown far beyond its early days when it mainly pushed for giving on social media.
“ GivingTuesday ”的发展早已远超其早期阶段，那时它主要推动在社交媒体上进行捐赠。
The day has become a well-known event that seeks to center charitable giving and volunteering in the U.S. and around the world.
这一天已成为一项广为人知的活动，旨在将慈善捐赠和志愿服务置于美国和世界各地的核心位置。
For years, GivingTuesday has been a major focus of fundraising for nonprofits, with many seeking to organize matching donations from major donors.
多年来，“捐赠星期二”一直是非营利组织筹款的重要焦点，许多组织都试图借此争取大额捐赠者的配捐。
It is the beginning of the end-of-year fundraising race as nonprofits seek to reach their budget targets for the following year.
这是年终筹款竞赛的开始，非营利组织正努力达成下一年的预算目标。
Donations on GivingTuesday in 2022 and 2023 reached $3.1 billion, an increase from $2.7 billion in 2021.
2022年和2023年“捐赠星期二”的捐款达到31亿美元，较2021年的27亿美元有所增加。
While that is a lot to raise in a single day, the trend last year was flat and fewer donors were giving.
虽然一天之内要筹集这么多钱确实很多，但去年的趋势是持平的，而且捐款的人也更少了。
The organization says that is a worrying sign.
该组织表示，这是一个令人担忧的迹象。
I’m Caty Weaver.
我是凯蒂·韦弗。
The Associated Press reported this story.
美联社报道了这一事件。
Caty Weaver adapted the story for VOA Learning English.
卡蒂·韦弗为美国之音英语学习栏目改编了这个故事。
